Many individuals recognize the concept of Search Engine Optimization (SEO). Small and medium-sized enterprises (SMEs) are becoming more inclined to set aside a budget for developing a website, with the goal of establishing their online presence. At first glance, this strategy appears effective. The newly created website showcases the company's "corporate design" along with a matching logo. Ideally, visitors to the site will effortlessly find all the essential information.
A company's homepage acts as its public persona and is more than just a basic business card. To guarantee optimal visibility and connect with a wide audience, the homepage needs to be easily searchable and accessible.